It’s very nearly SCASD season, which means the Department of Transportation will soon be accepting applications for Small Community Air Service Development grants. Speaking of SCASD grants, did you know that you can apply to receive SCASD funds for marketing? It’s true! And we can’t imagine any airport…Read more
It’s a challenge to sum up in less than a minute everything The Quotient Group can do for our clients, which is why we’ve turned to the magic of animation to tell the story for us.
You work for an airport, which inevitably means you’ve been asked at least half of the questions we’ve collected for this blog post, and if you haven’t been, you will be. It’s only a matter of time. And when you are, how will you answer? How will everyone else…Read more
The internet is full of practical jokes today, and here are a few of our favorites from the aviation world!
Virgin America’s Total Temperature Control
Personalized climate-control for every seat.
Student Flights’ Two-for-One Deals
WestJet Goes Metric
Now more Canadian!Read more
When it comes to graphic design, a designer’s ability to efficiently produce creative work depends not only on his or her own skill set, but also upon the resources available. Having spent nearly seven years as an in-house designer for an airport, I know finding just the right image,…Read more
Airport marketing is hard. If you’ve ever written a marketing plan, made calls to members of your business community, or even fielded a call from a disgruntled passenger, you’ve had a taste of the challenges. And they don’t taste like cake, that’s for sure. (Unless you hate cake, in…Read more
TQG Client LVCVA wins Best Destination Award at Routes Americas
The Las Vegas Convention and Visitors Authority (LVCVA) was recently recognized at the Routes Americas conference for Best Destination Marketing Campaign. The Routes Awards are regarded as the most prestigious awards in the industry, since they are voted…Read more
Late last year, a new company devoted solely to airport marketing was launched, becoming the first agency of its kind. The Quotient Group, which is based outside Houston, was created by former Continental Airlines executive Damon Hylton with the mission of helping airports implement strategic and creative…Read more