What Are the Benefits?
Marketing trends, technologies and practices are moving at a faster pace than ever before. In order to effectively connect with your travelers, it’s critical to stay relevant in your marketing, including digital marketing, fresh approaches to traditional marketing and advertising, social media, crisis communication, public relations and more.
Use Your Training and Education Budget Effectively
There are dozens of marketing training and education opportunities out there, but few focus on aviation like Edge. From executive level positions to entry level airport staff, Edge is the perfect way to use your training dollars to build an aviation-specific knowledge base and skill-set.
Get Out of Your Rut
From a marketing standpoint, it can be easy to fall into a rut, doing the same things you’ve always done. Edge offers a fresh perspective that will challenge you to think about marketing in new ways and will give you insights into the national aviation marketing landscape.