The Quotient Group Announces Expansion into Transit Industry

Nikki Nice PortraitThe Quotient Group, a full-service aviation marketing agency established in 2013, is expanding into the transit industry with the addition of a transit division.

Recognizing the synergies between the aviation and transit industries, The Quotient Group is now bringing its mission of providing strategic and creative marketing with measurable results to another branch of the transportation industry.

Heading up the new division is Nikki Voelzke, Vice President of Transit. She joins The Quotient Group after holding a long-term marketing position at Valley Transit in Appleton, Wis. Voelzke wields 10 years of public transportation marketing experience, including spearheading projects that increased ridership and strengthened community support.

“This addition is really about capitalizing on synergies, adding power to our team and enhancing what we are able to offer to our clients,” said Kim Sippola, Owner and President of The Quotient Group. “Nikki is a phenomenal asset to The Quotient Group and its clients, and is the perfect person to lead our added transit division. She is an excellent communicator, full of creativity and brings considerable public relations experience to the team.”

Voelzke’s passion for public transportation and the opportunity to join an agency that is committed to providing top-notch service to its customers made the move an easy decision. “I’m thrilled to be joining the amazingly talented team at The Quotient Group and look forward to bringing marketing, strategy and communication services to the transit industry.”

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The Quotient Group is a full-service aviation and transit marketing agency whose clients include Austin-Bergstrom International Airport (AUS), Newport News/Williamsburg International Airport (PHF), Oakland International Airport (OAK), Appleton International Airport (ATW), Rochester International Airport (RST), South Bend International Airport (SBN) and many others.

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