The Quotient Group (TQG) is excited to announce an expansion into yet another industry. Coming on the heels of the addition of a transit division earlier this year, TQG is taking a giant step into Spaceport Marketing and Space Tourism.
Boldly going where no marketing agency has gone before, TQG is bringing its strategic and creative marketing to the stars. “With civilian excursions into space becoming a reality in the near future, another expansion was a necessary step to stay ahead of the curve,” said Kim Sippola, Principal/President. “We are already working with companies looking to expand their horizons and target the tourists of the universe.”
As a complement to this major addition to the company, TQG has also unveiled a brand refresh in an effort to stay relevant for today’s generation of communication professionals – the target audience for TQG’s offerings.
“We are launching our new brand simultaneously with our Space Division announcement, and it’s driven by the fact that communication today happens not just with words, but with emojis that help us express ourselves,” said Amy Burritt, VP of Communications. “As communication trends change, so must our brand and our own communication, or else we risk losing relevancy.”
The new logo system includes one emoji for each division of the company – an airplane, a bus and a rocket ship.