A quick search on Google Trends shows that interest in the concept of surprise and delight is growing over time. This isn’t surprising considering that the concept of customer service is also a hot topic, and surprising and delighting your customers can be a key component for keeping them…Read more
Wondering if it’s time for a new airport website? Helpful people that we are, we’ve compiled a list of the top ten clues that could reveal your need for a new site.
10. Your passengers and community members can’t easily find the content they need. Either they are telling you…Read more
For airport marketers, there is much to be done and, often, little time in which to do it. We get it! That’s why one of our favorite things to blog about is great tools that can help you get more done in less time. Here’s the latest installment of…Read more
Ridiculously helpful? Oh yes. Let’s face it, there are things in life that are helpful, like having a dog who can fetch a beverage from the fridge or knowing that you can use a staple remover to add or remove keys on your key ring, but then there…Read more
Everyone knows that airport marketing involves planning events, communicating with media, and placing ads, but beneath those everyday tasks lie the habits that drive priorities and decision-making.
Kim Sippola, President of The Quotient Group, developed a few habits during her 13+ years as an in-house airport…Read more
It’s very nearly SCASD season, which means the Department of Transportation will soon be accepting applications for Small Community Air Service Development grants. Speaking of SCASD grants, did you know that you can apply to receive SCASD funds for marketing? It’s true! And we can’t imagine any airport…Read more
It’s a challenge to sum up in less than a minute everything The Quotient Group can do for our clients, which is why we’ve turned to the magic of animation to tell the story for us.
You work for an airport, which inevitably means you’ve been asked at least half of the questions we’ve collected for this blog post, and if you haven’t been, you will be. It’s only a matter of time. And when you are, how will you answer? How will everyone else…Read more