A quick search on Google Trends shows that interest in the concept of surprise and delight is growing over time. This isn’t surprising considering that the concept of customer service is also a hot topic, and surprising and delighting your customers can be a key component for keeping them…Read more
Everyone knows that airport marketing involves planning events, communicating with media, and placing ads, but beneath those everyday tasks lie the habits that drive priorities and decision-making.
Kim Sippola, President of The Quotient Group, developed a few habits during her 13+ years as an in-house airport…Read more
One of the most critical pieces of knowledge in marketing today is understanding that you — the airport — no longer own your brand, your message, or your corporate story. The internet, and especially social media, equips anyone and everyone to not only engage with your brand, but also…Read more
You work for an airport, which inevitably means you’ve been asked at least half of the questions we’ve collected for this blog post, and if you haven’t been, you will be. It’s only a matter of time. And when you are, how will you answer? How will everyone else…Read more