Marketing + Strategy
To accomplish this, we must move customers up the pyramid, from awareness of your airport or transit system’s offerings (airlines, routes, destinations, amenities and more) straight up to the holy grail: advocacy.
So how do we do that? Through research, branding and planning.
The tools listed here are just what you need to get you started on the right path.
» Community Perception Study
» Customer Feedback Loop
» Survey Design
» Logo + Corporate Identity
» Brand Positioning
» Communication Blueprint (aka, Long-Term Marketing Plan)
» Communication Roadmap (aka, Mini Marketing Plan)
» Advertising Campaign