Marketing + Strategy

banner-puzzle

triangle-pyramid-1The ultimate goal in airport and transit marketing is “butts in seats.”

To accomplish this, we must move customers up the pyramid, from awareness of your airport or transit system’s offerings (airlines, routes, destinations, amenities and more) straight up to the holy grail: advocacy.

So how do we do that? Through research, branding and planning.

The tools listed here are just what you need to get you started on the right path.

 

Market Research

» Community Perception Study

» Customer Feedback Loop

» Survey Design


Brand Development

» Logo + Corporate Identity

» Branding

» Brand Positioning


Marketing Plans + Campaigns

» Communication Blueprint (aka, Long-Term Marketing Plan)

» Communication Roadmap (aka, Mini Marketing Plan)

» Advertising Campaign