Branding

We need a new brand so bad i'm about to get a marker and draw a logo myself

Branding must-haves — are you missing anything?

» Logo that works well in all mediums — on banners, on business cards and online, to name a few

» Tag line that focuses on your value proposition

» Consistent look and feel — including colors, layout, typeface, etc. — that ties together your website, advertising, promotional items, business cards, presentations and more

» Clear and consistent “voice” for all airport communications — press releases, social media posts, website copy, customer service responses, talking points and others

» A Mission Statement, Vision Statement and Core Values set that all employees know, understand and believe in


Logo + Corporate Identity

» Whether you need a brand new logo (see what we did there?), a refresh of your current logo, or enhancements to your current brand package (like business cards, brochures or uniforms), we can help. With more than a decade of graphic design experience, and a deep understanding of designing across mediums, we deliver top notch design work.


Branding

» Your brand is so much more than just your logo and those nice graphics you use for PowerPoint presentations. Brand development includes defining your corporate “voice,” tag line and messaging, and even the kinds of organizations with which you’re aligned.

» Core values, mission statements and vision statements are also key elements of your brand. Our team conducts Mission, Vision and Core Values Workshops aimed at engaging staff members, tenants and even community leaders in a thoughtful process that invites buy-in and helps create meaning and identify purpose.


Brand Positioning

» Brand positioning is all about developing your value proposition — whatever it is that you offer your target audience that none of your competitors offers — and creating an effective way of communicating that information to the audience. We bring our national aviation and transit experience to the table for this project, helping to identify your value proposition and delivering powerful messaging.