Transit Division Added
The Quotient Group expanded into the transit industry with the addition of a transit division in January, 2017. Recognizing the synergies between the aviation and transit industries, The Quotient Group now brings its mission of providing strategic and creative marketing with measurable results to another branch of the transportation industry.
Nikki Voelzke joined the company to head up the new division as Vice President of Transit.
Ownership Transferred to Kim Sippola
In 2015, ownership and the company was transferred to Kim Sippola, who had served as the company’s Vice President since its inception.
Sippola, a seasoned aviation professional whose dedication to The Quotient Group helped establish the company, saw an opportunity to help the business — and the Hyltons’ legacy — live on.
Sippola credited her passion for aviation and problem-solving for the resolve to take on the new role of business-owner: “To take a business that was already operating and find a way to make it thrive — it was an opportunity I couldn’t pass up. I want to see The Quotient Group grow and succeed by helping airports with their own growth and success.”
The Quotient Group is Established
The Quotient Group was born in 2013 when husband and wife team Damon and Susan Hylton saw an opportunity for a specialized marketing firm in the aviation industry.
Damon had more than 20 years of experience with airlines, aviation marketing, and consulting, and more than a little passion for the industry. With 20 years of award-winning experience in the aviation, transportation, and destination sectors, including specific expertise in marketing, sales, strategy, route and fleet planning, finance, and project management, Damon successfully executed tactical and strategic goals for clients such as the Los Angeles World Airports, Dallas-Fort Worth International Airport, and Denver International Airport.
Prior to founding The Quotient Group, Damon served in several executive leadership roles, including vice president with the consulting firm Seabury APG and head of marketing for Hawaii Superferry — a $200 million startup luxury ferry service between the Hawaiian Islands. He also served as senior director of market planning and sales distribution at Hawaiian Airlines during a period of growth that defined the airline’s turnaround. Damon solidified his foundation in airline management with Continental Airlines, spending seven years focused on revenue management, finance, and route planning methodology. He spoke at numerous industry conferences and press events on behalf of a wide variety of clientele, and was also recognized by the American Marketing Association with the “New Marketer of the Year Award.”
Founder Damon Hylton Passes Away
Damon suffered with debilitating depression and anxiety for a number of years, and, after seeking many treatment options, he took his own life on April 2, 2015. Many times prior to his death, Damon had told his wife — the only one who knew about his disease — that he wished people treated depression like they did other diseases, such as cancer, so he wouldn’t have to hide and be ashamed of what was happening to him.
It is to honor his wish that this disease be brought out into the open that we are talking about it here. Please help us end the stigma by talking about depression with your family, friends and colleagues. The Suicide Awareness Voices of Education (SAVE) website is an excellent resource for information and support if you or someone you know is struggling against depression.